McMurdo Becomes Safety Beacon Partner for Deadliest Catch


McMurdo Group, an international company specializing in Emergency readiness and response, will be the official safety beacon partner of the reality series, Deadliest Catch. Created by FremantleMedia North America's Original Productions, Season 11 of the show premiered in mid April.

The agreement includes McMurdo's emergency distress beacons and man overboard devices, which will help safeguard the show's crews and crab fishing vessels. The products will be integrated as part of the safety gear used in the television series, which focuses on the real-life events of fishing vessels in the Bering Sea during the Alaskan king crab season.

"The safety of our cast and crew is of the utmost importance to me,' said Thom Beers, CEO, FremantleMedia North America and Executive Producer, Deadliest Catch. "Our crew and vessels encounter incredibly harsh and treacherous conditions – 70 knot winds, 40 foot seas and icy decks. The partnership with McMurdo will provide a welcome layer of additional safety and emergency readiness.'

"We're honoured to be a part of Deadliest Catch for the upcoming season and to be entrusted to help ensure the safety of these crews and vessels,' said Randel Maestre, Chief Marketing Officer for McMurdo. "Enabling a faster search and rescue process is paramount when dealing with the frigid cold waters of the Bering Sea, where Deadliest Catch vessels are deployed. Our technology, which quickly provides pin-point positioning and location data, optimizes rescue times and has been instrumental in helping to save over 37,000 lives since 1982.'

The Deadliest Catch crews and vessels will be equipped with search and rescue (SAR) and automatic identification system (AIS) products including:

• AIS Man Overboard (MOB) Devices – McMurdo's SmartFind AIS MOB devices, introduced three years ago, quickly transmit identification and GPS location information to parent or neighbouring vessels utilizing AIS technology. In the dangerous conditions associated with commercial fishing, McMurdo says nearby vessels provide the best chance for localized rescue.

• Personal Locator Beacons (PLBs) – The McMurdo FastFind PLB is based on COSPAS-SARSAT, the global standardized satellite-based search and rescue system. Designed for use in both maritime and outdoor environments, the PLB is carried at all times by crew members and, when activated, sends a distress signal via satellite to the rescue authorities around the world.

• Emergency Position Indicating Radio Beacons (EPIRBs) – McMurdo's SmartFind EBIRB is the commercial maritime industry's market-leading beacon. A mandated requirement on various vessels, the EPRIB also uses the COSPAS-SARSAT system to notify rescue personnel in the event of an emergency.

The distress beacons and AIS devices are part of McMurdo's search and rescue ecosystem which also includes satellite-based SAR infrastructure and mission control/rescue coordination center systems.