MDCE Announces Opening/Closing Keynote Speakers for Conference


Organizers of the Marine Dealer Conference and Expo (MDCE) have announced the opening and closing keynote speakers for its 2014 event in November. The conference and show will take place from November 16 to 19 at the Orange County Convention Center in Orlando, Florida.

Leadership guru, Chester Elton, and business performance expert, Ryan Estis, have signed on to deliver the 2014 MDCE opening and closing keynotes, respectively. Both speakers expected aim to provide conference attendees with real-world strategies designed to help marine dealers improve and grow their businesses.

Elton will make his presentation on Monday evening of November 17, while Estis will wrap up the event in his closing keynote address on Wednesday afternoon of November 19.

Chester Elton
Co-author of several leadership books including All In, The Carrot Principle, and The Orange Revolution, Elton is considered an expert in the field of company culture and employee engagement. His research says that the most successful businesses deliver extraordinary results by developing a team culture in which employees believe what they do matters.

Elton's collection of books, which are both New York Times and Wall Street Journal bestsellers, have been translated into more than 30 languages and sold more than a million copies worldwide. His work has been called a "must read for managers' by Larry King of CNN, and he earned the clever moniker "Apostle of Appreciation' by Canada's largest newspaper, the Globe and Mail.

During Elton's high-energy keynote presentation entitled All In: How the Best Managers Create a Culture that Drives Big Results, attendees will learn real-world strategies to engage, enable and energize their employees, strategies that are proven to boost revenue and profitability for businesses of any size — from mom-and-pop shops to corporate entities. Key takeaways include: Three characteristics of the world's most profitable team cultures; seven steps today's most successful managers use to generate employee buy-in; and how any manager can build a culture in which employees give an extra push of effort.

Ryan Estis
Business performance expert Ryan Estis has been chosen to close out the upcoming MDCE. Estis is renowned for helping companies, leaders and salespeople to embrace change, accelerate growth and achieve performance in the new economy.

During his closing Keynote address entitled Lead Your Business to Breakthrough Performance, Estis will help prepare MDCE attendees to compete for and win more business in the market. Attendees will learn about: The evolution of customer buying behaviour; where to spend the most time to get the biggest impact; creating a sales culture of accountability and performance; coaching your team to maximum productivity; using technology to engage customers and shorten the sales cycle; and how to develop a plan to take immediate action. Attendees will also walk away with a 23-page e-book called Leading Breakthrough Sales Performance: How the World's Best Brands are Turning Customer Transformation into an Opportunity for Growth.

A former chief strategy officer at McCann-Erickson Advertising, Estis is particularly skilled in the areas of sales effectiveness, leadership and the future of work. Today, he serves as the chief experience officer in his own training and development organization, Ryan Estis and Associates, based in Minneapolis.

To learn more about the upcoming MDCE or to register for the event, visit MRAA.com/MDCE.