Mercury Marine Canada and Land 'N' Sea Canada have announced a new business model that will integrate the two companies under a single business entity – a concept that will maintain the identities of the two companies while consolidating all functional areas of the business under Mercury Marine Canada.
According to Mercury Marine Canada, the integration will result in a streamlining of operations, the elimination of business complexity, and position the company to be more responsive to the Canadian marketplace.
Led by Mercury Marine Canada's general manager Georges Jalbert at its new facility in Milton, ON, the new business entity will allow the company to provide a wider array of marine parts and accessories to its current dealers and suppliers and even expand distribution into new areas of Canada.
“This new business model will bring new value and service to both our Mercury Marine and Land 'N' Sea customers in Canada,” said Mark Schwabero, President of Mercury Marine. “It will allow us to offer a wider variety of marine parts and accessories to our current dealers and customers, while expanding our distribution and offerings into areas of the country that we previously did not service.”
“Mercury Marine Canada and Land 'N' Sea Canada have shared the same office and warehouse space for the past year,” added Jalbert. “This integration will allow us to offer our customers the fastest and most cost effective line of parts and accessories in Canada. Our goal is to be able to enhance our customers' businesses and create opportunities for our dealers and partners to further grow and profit from our integration.”
Mercury Marine Canada and Land 'N' Sea are both divisions of Mercury Marine Limited.
Ed Note: Be sure to read the full report about Mercury Marine Canada and Land N' Sea in the upcoming May Issue of Boating Business.