Mercury Marine partnered with MarineMax in Chelsea Piers to host a national, mainstream media event this week in New York City.
Journalists from publications such as Forbes.com, Fortune, Popular Mechanics and Jalopnik joined marine industry trade media to get acquainted to the marine industry, test out the latest Mercury's latest technology and spend time with Mercury President, John Pfeifer and Chief Engineer, David Foulkes.
"We cruised down past Ellis Island and to the Statue of Liberty, which admittedly is a cruise I've always wanted to take but just never did,' said Jalopnik reporter, Kristen Lee. "Right before we headed back and docked, Mercury product application engineer Roy Mitchell showed me how to use the joystick operator. It was extremely intuitive and progressive; for a minute there I entertained the thought of a life of boating after this whole 'car journalist' thing ended.'
Reporters conducted Facebook Live segments including Now This Live that garnered 13,000 live viewers watch their report on the latest Mercury technology. Both Jalopnik and Popular Mechanics also utilized the Facebook Live technology to broadcast their experience.
Journalists on hand had the chance to test out a Boston Whaler 280 Outrage with dual 300hp Mercury Verado outboards; a Scout 320 LXF with a pair of 350hp Mercury Verado outboards; a Harris pontoon with a 150hp Mercury outboard; a Sea Ray 31-foot Sundancer with a pair of 4.5L sterndrive engines; and a Cigarette boat powered by quad 350hp Mercury Verado outboards.
With the Statue of Liberty to the North, and the George Washington bridge to the South, the day was filled with boating, sightseeing and an opportunity to introduce national reporters to the boating industry. A few even had a chance to watch a taping of the NBC show Blacklist which is recorded just a stone's throw away from where the event was taking place.
"Our goal was to promote the boating lifestyle and Mercury's world-class technology to reporters who have a national following,' said Lee Gordon, Mercury Marine's Director of Global Public Relations and communications. "Giving them the opportunity to spend time on the water with our experts will help us cast our net to a broad audience and work with reporters and influencers who enjoy the water and are excited to share their experiences with their audience.'