Mercury Marine was recently honoured with the "Best Brand Penetration Award' at the 2016 China International Boat Show (CIBS) in Shanghai.
The Asian Marine and Boating Awards are decided upon by a panel of judges from Asia and Australia, made up of marine executives and members of the media.
"Mercury continues to increase brand recognition and awareness globally with product innovation and a commitment to our customers,' says Michelle Dauchy, Mercury Marine Chief Marketing Officer. "Mercury is committed to growing its global brand and we are thrilled that the panel of judges in Shanghai selected Mercury for this prestigious award.'
"The Mercury brand continues to grow in Asia and that's due in large part to our product leadership and commitment to our customers,' said Bill McEathron, Mercury Marine General Manager, Asia. "We are honoured to win this award and thank the Asian Marine and Boating Awards panel for selecting us.'
Eco Awards in China Show
Mercury Marine also won the 2014 and 2015 Asia Eco Award at CIBS. In 2014, Mercury won the award for its lightweight 370hp Mercury Diesel TDI 4.2L engine. In 2015, Mercury took home the award for its 75 to 115hp FourStroke outboard engine platform.
Headquartered in Fond du Lac, Wis., Mercury Marine is a US $2 billion division of Brunswick Corporation.