The Marine Retailers Association of the Americas (MRAA) was honoured at the Midwest Society of Association Executives (MSAE) 58th Annual Meeting in mid June. MSAE presented MRAA the Award of Excellence for its ‘Shifting From What to Why' campaign.
Through its ‘Shifting From What to Why' campaign, MRAA set out to increase association membership, gain recognition as a go-to marine industry resource, improve and enhance the value it offers members, and create lasting relationships among marine retailers and within the marine industry in general.
“It is an honour and a privilege to receive the MSAE Award of Excellence, as well as a real testament to the fact that living for ‘why' versus ‘what' can absolutely transform an organization,' says MRAA President, Matt Gruhn. “Simon Sinek's proclamation of ‘People don't buy what you do, they buy why you do it' is a concept that MRAA has fully embraced as an organization. It's become the backbone and guiding light for how we operate, and the difference it has made thus far in the impact we have on the industry and for our members cannot be overstated. It's wonderful to be recognized for our efforts by MSAE, and we look forward to living up to this honour as we continue doing great work for our members and the industry at large.'
MRAA reports experiencing significant growth at its annual dealer educational event, the Marine Dealer Conference and Expo (MDCE), increasing membership by 203 percent over the past two years, and increasing its staff from one to a total of nine as of June 2014.
Founded in 1956, MSAE represents and is devoted exclusively to the promotion, advancement and development of association professionals and the organizations they serve in Minnesota, North Dakota and South Dakota. MSAE has more than 1,000 members, representing the interests of approximately 300 associations. The MSAE Awards of Excellence program started in 1995 and recognizes association activities and programs that make a difference within the associations themselves, the community at large or both.
The MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice.