Muskoka In-Water Boat and Cottage Show Offers Consumers Chance to Test Boats

More than 100 boats will be on display at this year's Muskoka In-Water Boat and Cottage Show and Muskoka Rib Fest. The event, owned and operated by Cannorth Shows Inc. in Toronto, Ontario, runs from July 26 to 28 at Muskoka Wharf in Gravenhurst, Ontario.

"We have a lot more new exhibitors this year,' says Nori Richens, Show Manager. "All three show docks are full of boats. There will also be boats on display in the parking lot. We're 98 percent sold out of space.'

Richens expects this year's event will feature more than 100 booths. In addition, the event's popular rib festival attracts thousands of local residents to the show each year. A rib judging takes place on the final day of the event, which recognizes the rib exhibitor deemed with the best recipe.

One unique show advantage is the opportunity for exhibiting boat dealers to demo their product to prospective buyers. "Not a lot of shows have that opportunity,' says Richens. "What better way to sell a boat then to take a customer out in it?' Dock-based exhibitors have the option of taking their prospects out for demo ride set to the backdrop of scenic Lake Muskoka.

Richens confirmed that several Ontario-based dealers and at least one Quebec dealer have already committed to the event.

Barbecue manufacturer, Broil King, returns as the event's title sponsor.

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