Mustang Survival has formed an agreement with TA Ferguson and Associates, Airdrie, AB, to represent its line of marine safety and climate protection in Saskatchewan, Manitoba and the Territory of Nunavut.
TA Ferguson and Associates has been representing and providing product sales, support, and training for Mustang dealers in Alberta for over twenty years. The company presented Mustang with an expansion strategy, which led to it being selected as the new sales representative in the new areas.
“The decision to go with Tom and his team was based on the expansion of his sales team and their experience with our products,” said Brian Milligen, Mustang’s National Sales Manager for Canada, “With a focus on training Mustang dealers over these large areas, we felt their strategy and experience will continue to successfully educate and sell our product benefits to new and existing customers. This full service approach to Mustang’s large customer base is central to our growth strategy in Canada and will contribute to our ongoing success.”
“Given our long standing partnership with Mustang over the last two decades, expanding our representation in these additional territories was a natural fit for my team,” said Tom Ferguson, Owner and Sales Lead of TA Ferguson and Associates, “We are excited to take on this new opportunity and look forward to executing our strategy to continue representing and selling Mustang products and solutions we are proud of.”
The TA Ferguson and Associates team includes Tom Ferguson, Owner and Sales Lead; Rory Gibbs, Sales; and its newest member; Kate Ferguson, Specialized Product Sales Training.