Mustang Survival To Introduce New Products at ICAST Show


Mustang Survival announced it will introduce its 2011 recreational product line at the upcoming ICAST 2010 Exhibition, held in Las Vegas  from July 14 to July 16 inclusive. Among Mustang's new product introductions are a new inflatable belt pack PFD, a new line of foam water sport vests, and a brand new inflatable PFD technology exclusive to Mustang Survival.

 Membrane Inflatable Technology, or M.I.T., is described as the next generation of inflatable PFDs designed by Mustang's team of R&D experts. M.I.T. PFDs are said to use less fabric and lighter-weight components to provide a lighter and more flexible fit. ??”We really focused on bringing the expertise of our R&D team to the forefront of our product line. Early responses to our new Membrane Inflatable Technology PFDs have been very positive,” said Shannon Gallaugher, Director, Recreation Business Development. “The inflatable PFDs, our new foam vests and a few other changes combine to really round out and strengthen our product line for 2011. We're encouraging everyone to stop by our booth to check it all out.”

Mustang Survival will showcase its complete line of recreational products in booth 1614, with new products also on display in ICAST's New Product Showcase. This ICAST flagship event includes “Best of Show” awards for the top products as voted by buyers and the media who rate new products based on their innovation, execution, workmanship and practicality.

Known as the American Sportfishing Association's (ASA) premier event, the International Convention of Allied Sportfishing Trades is a trade-only show held annually. In 2009, nearly 7,400 people representing 63 countries attended the show in Orlando, Florida.