Navico Appoints Regional Sales Managers for the Great Lakes


Navico, parent company to the Lowrance, Simrad Yachting and B&G brands has hired Chris Melena and Russ Stevens as regional sales managers for the Great Lakes and New England regions.

Melena and Stevens will be responsible for driving sales and supporting dealers, distributors and retail customers. Each has more than a decade of experience in the marine industry and brings a wealth of talent to the Navico sales team.

“We are pleased to welcome Chris and Russ to our team,” said Louis Chemi, Chief Operating Officer of Navico Americas. “Both have extensive sales experience in the marine industry, the perfect skill sets to represent our brands and the ability to deliver outstanding service and customer support.”

Prior to joining Navico, Melena was a Regional Sales Manager with Raymarine in the Great Lakes territory. He entered the marine industry in 1993 and has held positions at Captain's Marine Supply and West Marine. Melena grew up boating on Lake Erie and is an experienced sailor.

Stevens was most recently Sales Director for On the Water Media. With more than 12 years of experience, he has managed sales and marketing teams in the boating and fishing industry.