Navico Named Cabela's 2014 Vendor of the Year


Navico, parent company to the Lowrance, Simrad, B&G and GoFree brands, has been named Cabela's 2014 Vendor of the Year for the General Outdoors Division.

For the second consecutive year, Navico was selected from more than 4,000 vendors in this category – including marine and fishing product manufacturers. Sales and customer-service are both factors in determining the award recipient.

"We are greatly honored to once again be named Cabela's Vendor of the Year for the General Outdoors Division,' says Leif Ottosson, CEO, Navico. "This recognition is the result of the incredible performance by Navico's Lowrance brand. Being selected for this award is a testament to our focused efforts to establish outstanding relationships with our trade customers allowing them to realize greater success, as well as our continued commitment to delivering industry-leading products, services and customer support.”

This is the first time in the history of the award that Cabela's has selected the same recipient in consecutive years.

"Cabela's is pleased to once again name Navico our Vendor of the Year for the General Outdoors Division,' said Roger Verhulst, Cabela's Senior Vice President of Merchandising. "It is an exclusive honour for a vendor to receive this award two years in a row; however, Navico and its employees, share Cabela's passion and commitment for providing quality products and outstanding customer service. We look forward to continuing our strong relationship well into the future.'

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a specialty retailer of hunting, fishing, camping and related outdoor merchandise. Founded in 1961, the company has locations throughout the US as well as seven locations across Canada (Nanaimo, BC; Edmonton (south), Alberta; Edmonton (north), Alberta; Regina, Saskatchewan; Saskatoon, Saskatchewan; Winnipeg, Manitoba; and Barrie, Ontario) and four new locations set to open soon in Abbotsford, BC; Calgary, Alberta; Ottawa, Ontario and Moncton, New Brunswick.