Navionics Announces ‘Freshest Data' User Generated Content For Chartplotters


Wareham, MA-based Navionics has introduced a ‘Freshest Data' program that now includes User Generated Content (UGC) to provide real-time updates to its electronic navigation charts.

Delivered to mobile devices and available daily through the Navionics World Application to Navionics chart cards for compatible chartplotters, Freshest Data with UGC empowering individuals with the ability to edit their own charts while providing customers access to regularly-updated chart data and corrections made by the more than one million customers that comprise the Navionics community.

Said to be the only crowd-sourcing initiative for marine cartography, Navionics UGC for chartplotters is described as "the next step in a charting revolution' that began when Navionics received the National Marine Manufacturers Association (NMMA) Innovation Award at the 2011 Miami International Boat Show for its user generated content layer on Navionics mobile applications. Over the past 12 months, the Navionics community has submitted over 200,000 edits, greatly improving the accuracy of charted information and enhancing navigation safety.

"In the last year, Navionics Freshest Data and User Generated Content has revolutionized cartography by providing on-the-fly updates and ensuring the most accurate data possible all at a rate that greatly exceeds the worlds leading hydrographic offices,' said Don Black, Global Vice President of Sales and Marketing, Navionics. "By extending this functionality and capability to chartplotter owners, Navionics gives boaters around the world access to the freshest data possible regardless of whether they use a computer, a chartplotter, or a mobile device for their cartography platform.'

Navionics UGC can be used with Navionics Gold and Platinum+, as well as HotMaps Premium and HotMaps Platinum products purchased after 2010. Updates are processed in real-time with Navionics servers allowing information to be uploaded and available overnight to chart cards. Compatible chartplotters currently include the Lowrance HDS Gen2 and Legacy HDS units with the new 4.1 software update, and the Raymarine e7 and e7D chartplotters.