New Boat and Sportsmen's Show Coming to Barrie in August

Barrie, Ontario will soon have it's own boat show. The inaugural Georgian Boat and Sportsmen's Show will be held at the 71,000-square foot parking lot of the Georgian Downs racetrack from August 20 to 22.

“People in that area have been hungry for a boat and sportsmen's show,” says Sherine Mansour, Show Manager. “We have a unique opportunity with people coming up the Highway 400 who may want to drop in. Cottagers usually stop in Barrie to do their shopping on their way up, so it made sense to us that this would be a good location for a show.”

The show, which is being produced by DSW Promotions Inc. in Oakville, ON, will feature a variety of both new and used boats as well as ATVs, motorcycles, amphibious vehicles for ice fishing, fishing gear and tackle, PWCs, snowmobiles, and sports clothing. Since the show occurs late in the season, Mansour says it offers exhibitors an opportunity to bring a broader variety of product. “We've opened up the show to include late-summer sales or even product for winter sports enthusiasts. People will see a real cross-section of product.”

Mansour says she already has confirmation from a dozen exhibitors but expects that number to increase significantly as the show draws closer. She says that the majority of larger confirmed exhibitors are bringing powerboats, but she would like to see some sail too for variety. “Since it's a sportsmen's show, a lot of our vendors have expressed an interest in bringing smaller boats as opposed to larger luxury models,” says Mansour.

Marketing for the show includes two segments, one targeting local residents and the other targeting cottagers. “We want to make sure we deliver what our exhibitors expect because we really want this to be an annual event,” explains Mansour.

For area residents, local radio station Rock 95 is sponsoring the show and will be broadcasting spots in June. Ads for the show will appear in The Barrie Examiner as well as a show guide that will go to 65,000 households three or four weeks before the show according to Mansour. There will also be a local television campaign that will start in July.

People coming through Barrie will be reached through an advertising campaign that includes spots on Toronto's 680 News radio station. There is also a large sign on the Georgian Downs building facing Highway 400.

Although the show is at an outdoor venue, tents will cover the show's smaller vendor booths as well as the Kid's Zone and eating area.

Exhibitors can purchase a 10 by 12-foot booth for $800. Larger spaces are $1.50 per square foot up to 3,000 square feet, and $0.50 per square foot of space beyond that amount. The show will provide complimentary wireless Internet, however booth electricity needs to be purchased separately.

Tickets to the show are $10 for adults, $5 for seniors and free for youth 16 years of age or younger. Mansour says two children's charities will receive money from the ticket sale proceeds.

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