New CEO For Mustang Survival

Mustang Survival, Burnaby, BC,  has completed the executive management succession initiative announced in October 2009, with the goal to successfully realign key executive roles and operation teams by January 2011. As of January 1, Bob Askew, former Mustang Survival President and Chief Executive Officer, became Chairman to the company's newly-formed Advisory Board while Jim Hartt, former Chief Operating Officer, takes over as Mustang's CEO.

“I am excited and profoundly honoured to assume the CEO role for Mustang Survival as the New Year commences”, said Jim Hartt, who is in his 22nd year with the company. “One of our company's unique strengths is the people who share the same vision and values and who understand our company's growing needs to thrive and succeed in the ever-changing marketplace. Bob's contributions over his 28 years with Mustang, and particularly his leadership of the past decade, have established us on very solid ground within our markets, financially and operationally. I am grateful that Bob will continue to contribute and provide guidance to our management team in his new governance role.”

The 15-month succession plan was a key component to the company's long term business strategy to continue evolving and building its market position as the industry leader in the design, development and production of marine and aviation protective lifesaving solutions for the military, professional and recreational markets.

“As part of my succession plan announced in late 2009, one of the key objectives was to execute a well managed plan to transition my role into one focused on strategic corporate governance and guidance,” said Bob Askew. “In the past year, Jim and I have worked closely together with our realigned senior management and operation teams to reinforce the solid foundation Mustang is built upon to further prepare our company for the upcoming challenges and opportunities in the years ahead.”

For more information about Mustang Survival's completed executive succession plan, the company and its products, please click here or contact Cindy Cheung at