In an effort to boost attendance, the 105th annual New York National Boat Show has been scheduled for January 20 to 24, 2010 at the Jacob K. Javits Convention Center, New York City, NY.
In previous years, 2003 to 2009, the show has been held mid-to-late December during the holiday season. After last year's 49 percent decrease in attendance compared to 2008's show, the National Marine Manufacturers Association (NMMA) decided that changing the date was prudent to make it easier for local and regional boat enthusiasts to attend. The show has also been modified from nine days to five.
Managing the New York Show this year is Jonathan Pritko, the current manager for the Atlantic City International Power Boat Show and Norwalk International In-Water Boat Show.
“Being that New York is such a financial capital, a lot of these people go out of state during the holidays and that's the type of clientele we generally like to go after,” said Pritko. “The other issue is that New York is such a destination around the holiday time. Hotel rates are more expensive, so it became more costly for our exhibitors. The date change is a way to reduce the cost for them as well as to get a little more qualified attendees to come to the show.”
“The new timeframe will allow us to create and market a much stronger show than in recent years,” said Ben Wold, the NMMA's executive vice president.