Valcourt, Québec-based BRP announced that effective September 4, 2012 Alain Villemure will head up its outboard engine business as Vice-President and General Manager for the division. As such, he will be responsible for all outboard engine-related activities including product development, manufacturing operations as well as North American sales, marketing and after-sales.
"The Evinrude brand has been and continues to be a great contributor to BRP's success,: said José Boisjoli, president and CEO. "With Alain at the lead of this new division and with the investments we made last year to integrate product development and manufacturing under one roof, we are well positioned to bring the brand to another level and continue to enhance consumer experience.'
Villemure presently oversees vehicle development and manufacturing operations, including all vehicle-related development, manufacturing operations and supply chain management for Ski-Doo snowmobiles, Sea-Doo PWC and boats as well as Can-Am ATVs, side-by-side vehicles and roadsters.