Based in the former facility of the Olympic Boat Center – Surrey, BC, Breakwater Marine opened its doors for business January 12 and spans an impressive three acres, has a 5,000 square-foot service centre and carries three popular boat lines, Larson, Glastron and Seaswirl Striper.
“We are strategically doing this in a downturn economy,” said Fell. “When things are going well, most business can flourish. The ones that weather the storm are the ones that have a true operating line, are truly familiar with how to run their business and understand cash flow analysis. These are the businesses that can come out ahead of the curve. We are in a time of opportunity.”
Fell and partner Fred Moore, former employees of the Olympic Boat Center in Surrey, which filed for Chapter 11 last year, are enthusiastic about the new facility. According to Fell, Breakwater Marine will not only offer boat models, but provide the many elements associated with the recreational boating lifestyle.
“We are making this more of a destination store, rather than a high volume boat dealership,” said Fell. “We offer boat lessons, PCOC certification onsite, plus a magnificent kids play area. We have also put in flat screen TVs in the showroom, new carpeting, signage, enhanced landscaping, and we even renovated our parts department.”
In addition to offering Larson models ranging from 18 to 37 feet, Glastron models ranging from 17 to 29 feet and Seaswirl Striper models from 18 to 33 feet, Breakwater sells E-Z Loader and Road Runner trailers plus Mercury Outboards, MerCruiser, Yamaha and Volvo Penta engines.
Another new element to Breakwater Marine is the fact they are working with Costco Wholesale Canada, a venture Fell feels to be a positive move for the dealership.
Fell explained that working with Costco Wholesale Canada means providing its members with exactly what they are expecting from Costco – exemplary customer service and a price that they can't get anywhere else.
“We're predicting a downturn this year. But we think that the customers will be looking for the best price, the best value and dealers that offer the most integrity. That's what we believe will sell this year.” – Steve Fennell