The National Marine Manufacturers Association (NMMA) has announced its acquisition of the New England Boat Show from the North America Expositions Company. Held annually in Boston, MA, the addition of this new show brings the number of boat shows the NMMA owns and produces in North America to 20.
“Cities like Boston that are near strong boating communities are the most capable of attracting a diverse and wide-ranging group of potential boat buyers,” said Thom Dammrich, President of the NMMA. “The New England Boat Show is the dominant boating event in the region and presents enormous opportunities to bring qualified customers and sales to participating companies through NMMA's wealth of marketing resources. We are excited to partner with the marine industry in New England to break new group for our industry and exhibitors with the New England Boat Show in the years ahead.”
Now in its 54th year, the New England Boat Show will proceed as scheduled, running February 20 to 28 at the Boston Convention & Exhibition Center. The NMMA has also said that Joe O'Neal, who has been with the North American Expositions Company for 29 years and managed the show for 25 years, will retain his position as Show Manager.
“We are very proud of the show we've built in Boston, and now the New England Boat Show will be the beneficiary of all the resources and talent the NMMA possesses,” said O'Neal, Show Manager. “The timing is perfect and the NMMA is just the organization needed to elevate the show to new heights. We have a strong relationship with the local marine trades here, and I think the NMMA adds another piece to the puzzle that should strengthen the boat show and its position in the boating industry. I don't think you're going to see any significant changes. I think the same philosophy will prevail in pricing. I think most of us are sensitive to pricing in the marketplace for boat shows and every consideration will be given to what's in the best interests of the show and its exhibitors.”
According to the NMMA, it plans to continue the long-standing partnership between the show and the Massachusetts Marine Trade Association.