NMMA Names 2010 CSI Award Winners


The National Marine Manufacturers Association (NMMA) today recognized recipients of the 2010 Marine Industry CSI Awards for the award period from April 2009 through March 2010. A total of 44 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA's Customer Satisfaction Index (CSI) program.

Award recipients will be acknowledged during the annual Industry Breakfast at the 2010 International BoatBuilders' Exhibition and Conference (IBEX), Tuesday, September 28 from 7:30 a.m.–9:30 a.m. in room C-201.

The Marine Industry CSI Awards program honours participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.

“It's important to be able to recognize boat and engine manufacturers that have maintained a focus on customer satisfaction as it's the cornerstone of our industry's future,” notes Terry Leitz, NMMA's director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”

The following companies were honoured in 2010 for their efforts to increase customer satisfaction levels in the boating industry:

Aqua Patio: Pontoon Boats

AvalonTahoe:  Pontoon Boats

Bayliner: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Beneteau USA:  Sailboats

Bennington Marine: Pontoon Boats

Boston Whaler: Fibreglass Outboard Boats

Bryant Boats: Sterndrive Bowrider Boats

Chaparral Boats: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Cobalt Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Crestliner Boats: Aluminum Outboard Boats, Pontoon Boats

Edgewater Power Boats: Fibreglass Outboard Boats

Forest River Marine: Pontoon Boats

Formula Boats: Inboard Express Cruiser Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

G3 Boats: Aluminum Outboard Boats, Pontoon Boats

Grady-White Boats: Fibreglass Outboard Boats

Harris FloteBote: Pontoon Boats

Honda Marine: Outboard Engines

Indmar Products:  Inboard Engines

Lowe Boats: Aluminum Outboard Boats, Deck Boats, Pontoon Boats

Malibu Boats: Inboard Watersports Boats

Manitou Boats: Pontoon Boats

Monterey Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Moomba: Inboard Watersports Boats

Nautique: Inboard Watersports Boats

Palm Beach Marinecraft: Pontoon Boats

Polar Kraft: Aluminum Outboard Boats

Premier Marine: Pontoon Boats

Pursuit Boats: Fibreglass Outboard Boats

Regal Marine:  Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Regulator Marine: Fibreglass Outboard Boats

Robalo Boats: Fibreglass Outboard Boats

Sailfish Boats: Fibreglass Outboard Boats

Scout Boats: Fibreglass Outboard Boats

Sea Ray Boats: Deck Boats, Inboard Flybridge Sedans and Convertibles, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Skeeter Boats: Fibreglass Bass Boats, Fibreglass Outboard Boats

Supra Boats: Inboard Watersports Boats

Suzuki Motor Corp., American: Outboard Engines

Sweetwater: Pontoon Boats

Tiara Yachts: Inboard Express Cruiser Boats, Inboard Fishing Express Boats

Tige Boats: Inboard Watersports Boats

Trophy Marine: Fibreglass Outboard Boats, Sterndrive Cuddy and Express Boats

Volvo Penta: Sterndrive Engines

World Cat: Fibreglass Outboard Boats

Yamaha Outboards: Outboard Engines