A total of 46 boat and engine manufacturers were announced as recipients of the 2015 Marine Industry Customer Satisfaction Index (CSI) Awards. The National Marine Manufacturers Association (NMMA) named the winners during its annual Industry Breakfast held during the 2016 Miami International Boat Show in Miami.
The Marine Industry CSI Awards honour manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. For this reporting period, the program surveyed nearly 67,000 customers.
The 2015 winners announcement also introduced Jet Boats as a new category for award recognition.
Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2015 and December 31, 2015.
Starting with 2016, the program year will follow the calendar year, with the annual award recipient announcement to be held during the Miami International Boat Show. Participating manufacturers must survey all new boat buyers during this period.
"Measuring our customer's satisfaction lets us know more about what they are thinking, what they are saying, and allows us to learn and adapt, ultimately reaching a point where we have truly earned their praise,' says Robert Newsome, Vice President of Engineering Standards for NMMA. "We congratulate these 46 manufacturers for their commitment to their customers and creating exceptional boat ownership experiences.'
The following companies were honoured with 2015 CSI Awards:
AVALON/TAHOE: Pontoon Boats
BENETEAU USA: Sailboats, Inboard Express Cruisers, Motor Yachts & Trawlers
BENNINGTON MARINE: Pontoon Boats
BOSTON WHALER: Fibreglass Outboard Boats
CHAPARRAL BOATS: Deck Boats, Fibreglass Outboard Boats, Jet Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
CHRIS CRAFT: Sterndrive Bowrider Boats
COBIA: Fibreglass Outboard Boats
CRESTLINER BOATS: Aluminum Outboards Boats
CYPRESS CAY: Pontoon Boats
FOREST RIVER MARINE: Pontoon Boats
FORMULA: Inboard Express Cruisers, Sterndrive Bowrider Boats
G3: Pontoon Boats, Aluminum Outboards Boats
GODFREY: Pontoon Boats
GRADY WHITE BOATS: Fibreglass Outboard Boats
HARRIS: Pontoon Boats
HONDA MARINE: Outboard Engines
INDMAR: Inboard Engines
LARSON BOATS: Fibreglass Outboard Boats, Sterndrive Bowrider Boats
LUND BOATS: Aluminum Outboards Boats
MAKO: Fibreglass Outboard Boats
MALIBU: Inboard Watersports Boats
MANITOU: Pontoon Boats
MASTERCRAFT: Inboard Watersports Boats
MERCURY: Outboard Engines
MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
MOOMBA: Inboard Watersports Boats
NAUTIQUE: Inboard Watersports Boats
NITRO BOATS: Fibreglass Outboard Boats
PATHFINDER: Fibreglass Outboard Boats
PREMIER MARINE: Pontoon Boats
PURSUIT BOATS: Fibreglass Outboard Boats
REGAL MARINE: Inboard Express Cruisers, Sterndrive Bowrider Boats
REGENCY: Pontoon Boats
REGULATOR: Fibreglass Outboard Boats
ROBALO BOATS: Fibreglass Outboard Boats
SEA RAY BOATS: Deck Boats, Fibreglass Outboard Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
SKEETER: Fibreglass Bass Boats
SUNTRACKER: Pontoon Boats
SUPRA: Inboard Watersports Boats
SUZUKI: Outboard Engines
TAHOE: Deck Boats
TIARA YACHTS: Inboard Express Cruisers, Flybridge Sedans/Convertibles
TIGE: Inboard Watersports Boats
TRACKER: Aluminum Outboard Boats
VOLVO/PENTA: Sterndrive Engines
YAMAHA: Outboard Engines
The NMMA represents the recreational boating industry in North America. The association's member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout Canada and the US.