NMMA Recognizes 41 Boat and Engine Manufacturers with Marine Industry CSI Awards


The National Marine Manufacturers Association (NMMA)  has recognized recipients of the 2011 Marine Industry CSI Awards for the award period from April 2010 through March 2011. A total of 41 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be acknowledged during the annual Industry Breakfast at the 2011 International BoatBuilders’ Exhibition and Conference (IBEX)  in Louisville, Kentucky.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2010 and March 31, 2011. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 30,000 consumers.

“As the industry has reacted to recent market realities these manufacturers have kept a keen eye on consumer satisfaction and quality,” notes Terry Leitz, NMMA’s director of CSI programs. “This focus will provide great dividends as value conscious consumers consider all aspects of ownership in their purchase process.

The following companies were honored in 2011 for their efforts to increase customer satisfaction levels in the boating industry:

Avalon/Tahoe: Pontoon Boats

Bayliner: Deck Boats; Sterndrive Bowrider Boats; Sterndrive Cuddy and Express Boats

Beneteau USA: Sailboats

Bennington Marine: Pontoon Boats

Boston Whaler: Fibreglass Outboard Boats

Chaparral Boats: Deck Boats, Sterndrive Bowrider Boats; Sterndrive Cuddy and Express Boats

Cobalt Boats: Sterndrive Bowrider Boats; Sterndrive Cuddy and Express Boats

Crestliner Boats: Aluminum Outboard Boats

Cypress Cay: Pontoon Boats

Forest River Marine: Pontoon Boats

Formula Boats:  Inboard Express Cruiser Boats; Sterndrive Bowrider Boats; Sterndrive Cuddy and Express Boats

G3 Boats:  Aluminum Outboard Boats; Pontoon Boats

Grady-White Boats: Fibreglass Outboard Boats

Harris FloteBote: Pontoon Boats

Honda Marine: Outboard Engines

Hurricane: Pontoon Boats

Indmar Products: Inboard Engines

Lowe Boats: Aluminum Outboard Boats; Deck Boats

Lund Boats: Aluminum Outboard Boats; Fibreglass Outboard Boats

Manitou Boats: Pontoon Boats

Mercury Marine: Outboard Engines

Meridian Yachts: Motor Yachts and Trawlers

Monterey Boats: Sterndrive Cuddy and Express Boats

Moomba Boats:  Inboard Watersports Boats

Nautique Boats: Inboard Watersports Boats

Palm Beach Marinecraft:  Pontoon Boats

Premier Marine: Pontoon Boats

Pursuit Boats: Fibreglass Outboard Boats

Regal Marine: Deck Boats; Sterndrive Bowrider Boats

Regulator Marine: Fibreglass Outboard Boats

Robalo Boats: Fibreglass Outboard Boats

Sea Ray Boats: Deck Boats; Inboard Express Cruisers; Inboard Flybridge Sedans and Convertibles; Inboard Fishing Express Boats; Fibreglass Outboard Boats; Sterndrive Bowrider Boats; Sterndrive Cuddy and Express Boats

Skeeter Boats: Fibreglass Bass Boats; Fibreglass Outboard Boats

Supra Boats: Inboard Watersports Boats

Suzuki Motor Corp., American: Outboard Engines

Sweetwater: Pontoon Boats

Tiara Yachts: Inboard Express Cruiser Boats; Inboard Fishing Express Boats

Tige Boats: Inboard Watersports Boats

Trophy Marine: Fibreglass Outboard Boats

Volvo Penta: Sterndrive Engines

Yamaha Outboards: Outboard Engines