NMMA Recognizes 45 Boat and Engine Manufacturers with Marine Industry Customer Satisfaction Index Awards


The National Marine Manufacturers Association (NMMA) announced 45 recipients of the 2014/2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged during the annual Industry Breakfast at the 2015 International BoatBuilders' Exhibition and Conference (IBEX) in Louisville, Kentucky.

The Marine Industry CSI Awards honour manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2014 and March 31, 2015.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed nearly 60,000 customers.

"Customer satisfaction is so much more than providing an outstanding product.  It's about delivering an exceptional experience during the sale and beyond,' notes Robert Newsome, Vice President of Engineering Standards for NMMA.  "We congratulate these 45 manufacturers for their commitment to promoting a positive boat ownership experience.'

The following companies are being honoured with 2014/2015 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

AVALON/TAHOE: Pontoon Boats
BENETEAU USA: Sailboats
BENNINGTON MARINE: Pontoon Boats
BOSTON WHALER: Fibreglass Outboard Boats
BRYANT BOATS: Sterndrive Bowrider Boats
CHAPARRAL BOATS: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
CHRIS CRAFT: Sterndrive Bowrider Boats
COBIA: Fibreglass Outboard Boats
CRESTLINER BOATS:  Aluminum Outboards Boats
CYPRESS CAY: Pontoon Boats
FOREST RIVER MARINE: Pontoon Boats
FORMULA: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
G3: Pontoon Boats, Aluminum Outboards Boats
GODFREY: Pontoon Boats
GRADY WHITE BOATS: Fibreglass Outboard Boats
HARRIS: Pontoon Boats
HONDA MARINE: Outboard Engine
INDMAR: Inboard Engine
LUND BOATS: Aluminum Outboards Boats
MAKO: Fibreglass Outboard Boats
MALIBU: Inboard Watersports Boats
MANITOU: Pontoon Boats
MASTERCRAFT: Inboard Watersports Boats
MERCURY: Outboard Engine, Inboard Engine, Sterndrive Engine
MONTEREY BOATS: Sterndrive Bowrider Boats
MOOMBA: Inboard Watersports Boats
NAUTIQUE: Inboard Watersports Boats
NITRO BOATS: Fibreglass Bass Boats
PATHFINDER: Fibreglass Outboard Boats
PREMIER MARINE: Pontoon Boats
PURSUIT BOATS: Fibreglass Outboard Boats
REGAL MARINE: Sterndrive Bowrider Boats, Deck Boats
REGULATOR: Fibreglass Outboard Boats
ROBALO BOATS: Fibreglass Outboard Boats
SEA RAY BOATS: Deck Boats, Inboard Express Cruisers, Sterndrive Bowrider Boats, Fibreglass Outboard Boats
SKEETER: Fibreglass Bass Boats
SMOKERCRAFT: Pontoons Boats
SUNTRACKER: Pontoon Boats
SUPRA: Inboard Watersports Boats
SUZUKI: Outboard Engine
TIARA YACHTS: Inboard Express Cruisers
TIGE: Inboard Watersports Boats
TRACKER: Aluminum Outboard Boats
VOLVO/PENTA: Sterndrive Engine
YAMAHA: Outboard Engine

The NMMA represents the recreational boating industry in North America. The association's member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the US and Canada.