NMMA Recognizes 46 Boat and Engine Manufacturers with CSI Awards


The National Marine Manufacturers Association (NMMA) has announced 46 recipients of the 2014 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged at the annual Industry Breakfast at the 2014 International BoatBuilders' Exhibition and Conference (IBEX) being held at the Tampa Convention Center in Tampa, Florida.

The Marine Industry CSI Awards honour manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve their clients. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2013 and March 31, 2014. Participating manufacturers must survey all new boat buyers during this period. During this most recent reporting period, the program surveyed nearly 60,000 consumers.

"Customers are inseparable from a company's success, and this year's CSI award recipients have embraced this fundamental understanding by cultivating an exceptional ownership experience,' says Robert Newsome, Director of Engineering Standards for NMMA.  "We congratulate these 46 manufacturers for their dedication to their customers and commitment to enhancing the boating lifestyle.'

The following companies received 2014 CSI Awards for their efforts to increase customer satisfaction:

• Avalon/Tahoe: Pontoon Boats
• Bayliner: Fiberglass Outboard Boats, Sterndrive Cuddy and Express
• Beneteau USA: Sailboats
• Bennington Marine: Pontoon Boats
• Boston Whaler: Fiberglass Outboard Boats
• Bryant Boats: Sterndrive Bowrider Boats
• Chaparral Boats: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
• Chris Craft: Sterndrive Bowrider Boats
• Cobia: Fiberglass Outboard Boats
• Crestliner Boats:  Aluminum Outboards Boats
• Cypress Cay: Pontoon Boats
• Formula: Sterndrive Bowrider Boats, Inboard Express Cruisers, Sterndrive Cuddy and Express
• G3: Pontoon Boats, Aluminum Outboards Boats
• Grady White Boats: Fiberglass Outboard Boats
• Harris: Pontoon Boats
• HONDA Marine: Outboard Engine
• Lowe: Aluminum Outboards Boats, Pontoon Boats
• Lund Boats: Aluminum Outboards Boats, Fiberglass Outboard Boats
• Malibu: Inboard Watersports Boats
• Manitou: Pontoon Boats
• MasterCraft: Inboard Watersports Boats
• Mercury: Outboard Engine, Inboard Engine, Sterndrive Engine
• Monterey Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
• Moomba: Inboard Watersports Boats
• Nautique: Inboard Watersports Boats
• Nitro Boats: Fiberglass Bass Boats
• Pathfinder: Fiberglass Outboard Boats
• Premier Marine: Pontoon Boats
• Pursuit Boats: Fiberglass Outboard Boats
• Regal Marine: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
• Regulator: Fiberglass Outboard Boats
• Rinker Boat Company: Sterndrive Bowrider Boats
• Robalo Boats: Fiberglass Outboard Boats
• Sea Ray Boats: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express
• Skeeter: Fiberglass Bass Boats
• Smokercraft: Pontoons Boats
• Stingray: Sterndrive Bowrider Boats
• Suntracker: Pontoon Boats
• Supra: Inboard Watersports Boats
• Suzuki: Outboard Engine
• Tahoe: Sterndrive Bowrider Boats
• Tiara Yachts: Inboard Express Cruisers Boats
• TIGE: Inboard Watersports Boats
• Tracker: Aluminum Outboard Boats
• Volvo/Penta: Sterndrive Engine
• Yamaha: Outboard Engine

The NMMA represents the recreational boating industry in North America. Its member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout Canada and the U.S. NMMA is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle.