Pelican Appoints Staff for Continued International Growth


In an ongoing effort to grow its presence outside of Canada, Pelican International, Laval, QC, has made three new job appointments and created a new e-commerce management position. Pelican, which manufactures kayaks, canoes, pedal boats and small fishing boats, will be focusing its expansion efforts in parts of the US and Europe.

“We’ve always been stronger in the northeast US and now we’re continuing our expansion into the southeast, hitting the west coast and more of the southern US,” explains Lisa Senecal, Pelican’s Marketing Director.

The company has appointed Joel McBride Regional Manager of the west and gulf coasts of the US. McBride will be responsible for the growth and development of the Pelican and Elie brands in his territory. He brings more than 20 years of sales and sales management experience in the paddle sports business to his position.

To help increase its presence overseas, Pelican has named Claude-Simon Dansereau Regional Manager for International Sales. Dansereau has been with Pelican for more than five years and will be responsible for growing the company’s business in Europe’s Scandinavian countries.

“In order to sustain Pelican’s continued growth, we are investing in top talent to grow our business in the US, as well as overseas,” says Antoine Elie, CEO of Pelican International. “We are also strengthening our Internet presence with our partners and expanding our supply chain team in order to optimize delivery times and ensure the best possible product quality.”

To meet it’s supply chain requirements, Pelican has named Louise Meilleur Manager of Strategic Sourcing. Meilleur, who has 25 years of supply chain experience, will be responsible for supporting Pelican’s growth by developing sourcing strategies in both Asia and North America. She will also negotiate contracts with suppliers and subcontractors.

The company has also created a new E-commerce Sales Project Manager position that it’s still seeking to fill. The incumbent will be responsible for managing all aspects of business between the company and its e-commerce customers, including the customer network, sales force, product offerings, pricing and promotions, and collaborations with logistics, research and development and customer service.