Premier Marine, a Wyoming, Minnesota-based builder of luxury pontoons, recently concluded what it's calling the largest dealer meeting in the company's 24-year history. More than 450 attendees were introduced to 70 models on display, including five that are new for 2016.
The Premier Marine Dealer Meeting and 2016 Product Showcase – covering the Premier, Palm Beach, Weeres and Leisure pontoon brands – was held from August 2 to 4 at Treasure Island Resort and Casino in Red Wing, Minnesota.
"Our biggest and best dealer meeting ever was a resounding success,' says Premier President Lori Melbostad. "It was a high-energy weekend that made our staff proud to know that we have such a loyal network of dealers who were so excited to see what Premier has in store for 2016. Our large turnout is a reflection of our ongoing commitment to the comfort, style, choice and innovation that have built our brands.'
The company's five new models include the Velocity, Escalante, Encounter, Dodici and SunSation Echo RF.
Also new this year was a mobile app, open only to meeting attendees. "The app was awesome, from the map of the showroom and the dock to the activity feed of photos and more,' says Steve Chesky from Dan's Southside Marine in Minneapolis. "It felt like our opinion really mattered to the Premier Marine staff. It was great to get other attendees opinions on the colors and models.'
Breakout information sessions for industry members, vendors and dealers included topics such as diversity target marketing; social media; Premier Marine's strategic plan; dealer tools such as Lifeline and Winboats; efforts to combat invasive species; and salt water target marketing.