Pride Marine Group will be hosting a special VIP night on Friday (February 8), followed by a cruiser weekend event from February 9 to 10 for its Chaparral brand at its Innisfil, Ontario location. The event is designed to help the dealership follow up on leads generated at the recent Toronto International Boat Show.
The dealership passed out personal invitations to existing and prospective new customers that visited the Chaparral booth at the Toronto show in January. Dan Pride, Director of Operations for Pride Marine Group, says his dealership is expecting approximately 100 guests at the RSVP gala evening.
"It's a follow up from the boat show,' describes Pride. "Any prospects we met that didn't buy at the show, we try to have them visit our in-door showroom where we have 23 boats on display. We emptied out our shop to fit another four of five boats. It's a nice event where our customers can come in and look at product that was at the show, but in a more relaxed setting. We'll be providing refreshments and hors d'oeuvres for our guests.'
The dealership is also offering its VIP Night visitors valet parking and a gift for ladies in attendance.