Pride Marine Group Holds Grand Opening for its New Chaparral Location in Innisfil, Ontario


Pride Marine Group held the invitation-only grand opening of its new 17,000 square-foot Innisfil, ON dealership last Friday. The company’s sixth location will be dedicated to selling the Chaparral and Robalo boat brands.

“We’re really happy to be in the Simcoe County,” says Dan Pride, Pride Marine Group’s Director of Operations. “We’ve been in Muskoka, Kawartha and Haliburton regions for a while now and we’re really happy to expand into this area. A lot of our existing customers travel by this location on their way up north, so this gives us another opportunity to meet with them and also having an indoor showroom where we can meet our customers all year round in a facility that has a lot of room where we can put a lot of boats is really exciting. We’re within 45 minutes of Toronto where the majority of our customers come from.”

More than 250 guests were in attendance for the ribbon-cutting ceremony, which included a welcome speech by Innisfil Mayor Barb Baguley and a new product introduction by Chaparral’s Regional Sales Manager – Midwest Territory, Gary Beck. The event also featured a live performance by the Andy Earle Band, light appetizers and a cake cutting ceremony.

“I can feel when I walk into this place that this a family business,” says Baguley. “I know you’ll be very successful in Innisfil. The town of Innisfil congratulates Pride Marine Group on the grand opening of your new business location. We welcome you and extend you our best wishes for a successful business venture in our municipality.”

Adding to the significance of the event, Chaparral held the worldwide unveiling of a couple of models from its new four-model H2O series of runabouts. The series includes 18- and 19-foot models, each available in either a sport or ski n’ fish package. Chaparral brought two 18-foot sport models and one 19-foot sport model to the opening, which attendees could walk through.

“We definitely wanted to have something here for Pride Marine Group’s new location,” says Beck. “This product is going to give our dealers a chance to get people into boating at an affordable price. Something we recognized at Chaparral a couple of years ago is that with the escalating prices of components, resins and engines, we needed to keep our sport affordable.”

Beck revealed a few of the details about the new units. “The 19 will be available with a MerCruiser 4.3L or 3.0L engine. The 18 is only available with a 3.0L engine. The hulls are the same between the sport and ski n’ fish, the real difference is the interior. You have a conventional layout on the sport with two bucket seats, an open bow, rear bench seat and cooler. On the ski n’ fish you have two seats on either side of the motor in the back – both of which are removable. One can go on a pedestal on the front while the other can go on a pedestal on the back. It also has a non-skid surface, a standard trolling motor and a livewell instead of a cooler. A fish finder is optional.”

Beck says the H2O series is available for order now and that Chaparral should have a full supply to fill orders by the Toronto International Boat Show in January.

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