Ranger Boats, Flippin, Arkansas, has announced a partnership with petroleum additives and oils manufacturer, Lucas Oil.
“We're proud to elevate our relationship with Lucas Oil to this level,” said Ranger Boats President Randy Hopper. “The Lucas brand shares so many similarities with Ranger. From the quality of their products and people, to a shared passion of competitive fishing and time on the water – we're excited to pass along the benefits of working with a great brand to our loyal family of Ranger owners.”
“We're passionate about fishing and boating,” said Jamie Devney, Director of Sales and Marketing/Team Lucas. “We feel like our partnership with Ranger Boats is a perfect fit.”
The partnership includes several joint initiatives, including a new program, which centers on the use of several Lucas products in the Ranger manufacturing process. This includes the use of Lucas hydraulic steering fluid, grease and marine engine oil at the factory.
Additionally, each Ranger boat will come equipped with a pre-packaged sample kit of Lucas Oil products, including its Slick Mist speed wax and interior detailer along with samples of Lucas fishing reel oil, fuel injector cleaner, ethanol treatment and trim and tire shine. The Factory Fill program also includes opportunity for all authorized Ranger dealers to carry Lucas Oil products in their showroom.
The new partnership will also include joint promotional sponsorships, focusing especially on competitive angling.