Ranger Boats Launches New Website


Bass boat manufacturer Ranger Boats has launched an all-new website designed to better engage consumers with original, interactive content and increased integration with popular social media tools.

Ranger boat owners are encouraged to post detailed reviews of their own boats, highlighting the features they like best and their suggestions for future improvements, complete with pictures or links to their own video boat reviews hosted on YouTube. A link to Ranger's page on Facebook, as well as a link to its Twitter feed, further engage site visitors with frequent news updates.

Ranger will present its own new video content on the new website through a new segment titled Ranger Boats Television, or RBTV, which will feature new product videos, boating tips and new launch teasers. Both Ranger pro staff and factory personnel will be featured in the video productions. Links to blogs and fishing tournament results will also be prominently featured.