REC Boat Holdings Enters Jet Boat Market


Jet-propulsion models will soon be available from the Glastron and Scarab boat brands. Rec Boat Holdings, the Cadillac, Michigan-based manufacturer of the brands (as well as Four Winns and Wellcraft), says Glastron's 2014 line will include jet models and the Scarab brand will re-launched with jet-powered units. The new boats are scheduled to roll out as soon as this summer.

Rec Boat Holdings has formed a long-term supply agreement with BRP's Marine Propulsion Systems division that enables the company to power the new boats with its Rotax 4-TEC 1503 jet propulsion system. The announcement comes right on the heels of Chaparral's announcement to also offer jet-propulsion models powered by BRP's Rotax 4-TEC 1503 engines.

“We've only recently announced our new in-board jet propulsion system business and are pleased that Rec Boat Holdings has chosen this technology for their Scarab line,” stated Alain Villemure, Vice President and General Manager, BRP Marine Propulsion System division. “We are confident that our collaboration will yield an impressive line-up of boats for consumers.”

Since the acquisition by Platinum Equity three years ago, Rec Boat Holdings says it has invested heavily in new product development.

Rec Boat Holdings believes the new line of Scarab jet-powered boats will be a strong competitor in the fiberglass runabout category. The company says it plans to recruit dealers in key markets around the world to help grow the business.

"The Scarab launch and entrance into the jet segment is the next evolution for the company and is part of the overall business plan of expansion and investment in the marine segment,' said Roch Lambert, Group President, Rec Boat Holdings. "The Scarab name carries a tremendous amount of brand equity. A segment of the marine market that has been previously occupied by a limited number of jet boat makers will now open up with a high-profile brand from a builder with expertise in boat manufacturing and jet propulsion.”

For Glastron, the company will introduce two new jet boats within the GT series. "Not only are we coming out with more exciting new products, we are opening up even larger opportunities for our dealers,' says Lambert. "The jet products strategically complement our current offering, which in turn provides our networks with a tremendous opportunity to grow their businesses.”