Cadillac, Michigan-based Rec Boat Holdings recently concluded its first annual Scarab dealer meeting at its Cadillac, Michigan headquarters in October. Representatives from 120 dealers across North America were reported to be present for the two-day meeting.
“We have been overwhelmed by the dealer response to our new Scarab boat line,” stated Roch Lambert, Group President, Rec Boat Holdings. “Although the jet segment is not new to the industry, dealers are reacting extremely positively to not just our new product, but our entire business plan for jets.”
The company's new Scarab 195 is offered in three models, a 195 standard model designed to attract the new boat buyer, a mid-range 195 HO model and a performance-focused 195 HO Impulse model. The boat is powered by BRP's Rotax engine, with horsepower ranging from 150 to 250 hp.
Five months after announcing its entrance into the jet segment, Rec Boat Holdings says it has already built a network of dealers. In August, the company held a separate meeting this for more than 25 new International Scarab dealers. In addition to introducing the full line of new Scarab boats, was designed to introduce the company operations to the new dealer network, share business plans and philosophies, as well as create a sense of solid foundation from which dealers can grow their business with a new brand of boats.
Rec Boat Holdings expects the Scarab jet-powered line to be a strong competitor in the fiberglass runabout category and plans to expand the line to additional size ranges in the next few months.