Gordon Bay Marine announced today that well-known marine industry veteran Rick Layzell has joined the company as Sales Manager for its Muskoka-based dealerships.
Layzell, formerly Yamaha Motor Canada's National Sales Manager, Marine and OPE, will bring more than 23 years of experience in the recreational boating industry, including 18 years at Yamaha Motor Canada, to his new position.
"This is simply a tremendous opportunity to expand my knowledge and skills in the industry that I love, with what I truly believe is one of the most iconic dealer brands in the business,' says Layzell. "My years at Yamaha have taught me the importance of brand strength founded by a long-term commitment to customer excellence. I am honoured to have this opportunity to learn from Bruce, Ben, and the entire team at Gordon Bay.'
Layzell officially joins the Gordon Bay Marine team in early October and will dive headlong into product knowledge training and preparation for the Toronto International Boat Show in January.
"I am truly thrilled that Rick has agreed to come and join the Gordon Bay team and we look forward to his motivational, leadership and management skills to propel our sales growth in the coming seasons,' said Gordon Bay owner Bruce Hatherley.
Layzell is well known to most in the Canadian recreational boating business. He has held a seat on the NMMA Canada board of directors since 2003 and was Chairman until January 2012. Prior to joining Yamaha in 1994, Layzell was National Sales Manager for Grew Boats.
Gordon Bay Marine has two locations in Ontario's Muskoka district, and is a dealer for Boston Whaler, Malibu, Bayliner, Monterey, Lund and Stanley boats powered by Mercury or Yamaha.