S2 Yachts Announces Numerous Staff Appointments Including New Canadian Reps


S2 Yachts, Holland, MI, builder of the Tiara Yachts and the Pursuit Boats brands, is implementing several organizational changes.

Leon Slikkers, S2 Yachts Founder and Chairman, has announced that he will be taking a step back in the day-to-day operations of the two divisions. However, Slikkers will continue to serve as an advisor and consultant for S2 Yachts.

Tom Slikkers, President of Pursuit Boats, has been named S2 Yachts' C.E.O. and President.

Robert Slikkers will continue to oversee Tiara's manufacturing process in addition to focusing on Energetx Composites, which builds composite wind blades, nacelles and other composite components for the alternative energy market.

To streamline redundancies within the two companies, George Hetzel, Pursuit's Vice President of Sales and Marketing, has been promoted to Vice President of Sales and Marketing for S2 Yachts. Hetzel will coordinate S2's international sales expansion plans with the support of Pursuit's Paul Perry, and Tiara's Graham Nisbet.

Hetzel has hired Nick Bischoff to serve as Tiara's Business Development Manager for Canada and the northern region of the United States. In addition, Bischoff will also serve as the company's Special Projects Manager, with an emphasis on facilitating new product development, and leading Tiara's sales training program, Tiara University. Bischoff, as recently as 2009, served as Tiara's Vice-President of Sales and Marketing. "Nick is a natural fit for the position,' said Hetzel. "He knows the Tiara customer, the Tiara product, and the Tiara dealer network very well. With his 25 years of experience, I know that he'll hit the ground running and will have an immediate impact on our business.'

Randy Jernigan has been named Business Development Manager for Pursuit Boats for the Northeast and Eastern Canada. Randy brings over 25 years marine industry wholesale and retail experience to the Pursuit brand. Jernigan has previously served with the Coast Guard and has worked for OMC, Bombardier and HydraSports. "Randy's intimate knowledge of the Northeastern marketplace and extensive wholesale experience will immediately support and continue to strengthen a solid Pursuit dealer network. We are fortunate to have such a strong representative join our Pursuit team,' said Hetzel.

Hetzel has assigned the Latin American and Caribbean region for Pursuit Boats to John Armbruster, who currently handles the Southern Region for Tiara Yachts.

Pursuit Marketing Director, David Glenn has been promoted to Marketing Director, S2 Yachts. Glenn will be responsible for shaping both the Pursuit and Tiara brands moving forward. "David has quickly become a valuable resource for our sales and marketing team. His industry relationships, practical knowledge and brand savvy will play a critical role in our success for the future,' said Hetzel.

Tiara Yachts is headquartered in Holland, MI and makes inboard yachts from 30 to 58 feet in length. Pursuit Boats manufactures boats from 18 to 38 feet in length in Fort Pierce, FL.