Sea-Doo's entry-level Spark PWC will make an appearance on prime-time television on Friday, December 11 at 8 p.m. (EST). The company announced that its product will appear in the season finale of CBS' The Amazing Race season 27, playing a key role in who wins the show's $1 million grand prize.
The final three teams of two will face a challenge requiring them to navigate a Sea-Doo Spark through a charted path of obstacles on their way to the finish line.
According to BRP, the launch of its price friendly Spark ($5,899 base model) has contributed to double-digit sales growth since its launch in late 2013.
A preview of the Amazing Race season 27 finale can be found here.