Sea Ray Cancels Plans to Produce Jet Boats


Sea Ray, Knoxville, Tennessee, has announced that it no longer plans to proceed with its TrueJet project. The project initially involved a partnership between Sea Ray and German engine builder, Weber Motors, to install a jet-propulsion engine on a 21-foot Sea Ray sport boat.

Sea Ray first announced its plans for the project in the summer of 2012. A demo of the proposed Sea Ray 21 Jet was on display at the 2013 Toronto International Boat Show as well as the 2013 Miami International Boat Show.

In a statement to the media on September 5, Sea Ray said the following regarding its change of direction on the TrueJet project as well as plans for new upcoming models:

"Earlier today Sea Ray announced the completion of an in-depth and careful study of the jet boat market and its growth potential. As a result, Sea Ray has made the decision not to enter the jet boat market segment. This decision reflects Sea Ray's belief that a much better approach for the company is to offer the most compelling small sport boats available utilizing proven MerCruiser and Mercury outboard propulsion.

"Sea Ray has built a legacy delivering premium-quality boats and world-class on-water consumer experiences. Sea Ray and its employees hold themselves to a very high standard to ensure that the quality of Sea Ray boats and subsequent consumer experiences live up to the brand promise of the boldest vision, finest craftsmanship, fullest lifestyle and best customer support. This means designs perform as required, engineering tolerances are strictly adhered to, and vendor product quality and delivery schedules fully meet Sea Ray standards.

"After thorough testing and analysis, Sea Ray has determined the propulsion system in its prototype jet boats does not provide the quality, durability and reliability necessary to meet the rigorous requirements of the Sea Ray brand.

"Sea Ray has concluded that the brand promise can be better met by putting resources into developing exceptional small sport boats, both in sterndrive and outboard configurations.

"Sea Ray will continue to invest aggressively in the development of new boats and new boating technologies. The company's proprietary Next Wave advancements are paired with luxurious materials and a sophisticated design aesthetic, resulting in boats that redefine aspirations both for Sea Ray and Sea Ray owners.

"Sea Ray introduced nine new world-class models during model year 2013, from sport boats to yachts, and is on a pace to launch many more exciting new models in 2014 extending the line to 65 feet. The company ushered in a new era of premium sport boats with the SLX line, including the new day boat flagship, the 350 SLX. Sea Ray has also continued to refine and enhance the sport cruisers for which the company is best known, with the new 350 and 260 Sundancer models. Finally, Sea Ray is bringing several new yachts to the market, including the already successful 510 Sundancer, and the upcoming 510 Fly (Fall 2013) and the new 650 Sundancer (Winter 2013).'

Sea Ray will be holding its annual dealer meeting next week where it plans to introduce numerous new 2014MY boats to its dealer network.