The Smoker Craft Boat Group – including the Smoker Craft, Starcraft, Sylvan and Vectra brands – will once again host its annual dealer meeting at its New Paris, Indiana plant in early August.
Like last year, dealers attending the annual conference will be split among two groups in order to provide a 'more intimate' atmosphere. The first dealer group will attend from August 1 to 3 inclusive, while Canadian dealers will attend the second flight, held from August 8 to 10 inclusive. The company will have approximately 10 boats in the water for dealer evaluation, and about 60 on display.
“We'll be focusing on tools to help the dealer succeed,” said Senior VP, Marketing, Peter Barrett. “We are working on a 'Back to Black' concept, providing the product and tools for our dealers to be profitable and a continuing entity in this environment.”
While conference details are still being finalized, financial advisor Bill Thompson is scheduled to address dealers on fiscal strategies for today's boating industry, providing a look at what dealers should be doing now, and preparing to do, for the future. Additional presentations will explore website best practices and tactics for developing web leads into actual sales.
Complete details should be announced shortly.