Starport Marina, Orillia, ON located on the northeast shore of Lake Simcoe, has acquired two marinas in Port Severn. The two marinas, Severn Boat Haven and Jim Earle Marina, are located on opposite sides of Lock 45 of the Trent-Severn Waterway.
“Boaters are always looking for places to go,” says Mark Lariviere, Starport Marine's General Manager. “So we were looking at the migration patterns of boaters on the Trent-Severn Waterway and wanted to create a stopping point for our members where they can experience the Starport brand.”
The acquisitions are part of Starport Marina's strategic plan to launch its new summer Lock Bypass Program. The program offers boaters who have their vessels stored at either Port Severn location the opportunity to avoid long waiting in long lineups to pass through Lock 45.
Both marinas will be renamed Starport Severn and will be open for the May long weekend. In the coming months, Starport Severn will undergo some aesthetic upgrades including renovations to the clubhouse, existing fascia, new landscaping, improved washrooms and construction of a dedicated BBQ area. There are also plans to add a swimming pool as well as other amenities.
Severn Boat Haven has been in business for 42 years and possesses 100 slips ranging from 15 to 45 feet in length.
Jim Earle Marina has a service department consisting of four bays, a fully stocked parts department, launch ramp and rack storage for 300 boats. “We're working on putting an agreement together with Jim Earle and his dealership,” explains Lariviere. “We'll run the marina but he might have an office selling all the brands that he carries. He would look after boat sales independently at Starport Severn.”