Both exhibitors and visitors alike commented that the aisles seemed busier at Rekord Marine's annual dealer show, held at the company's Vancouver, BC showroom this past weekend.
Dealers in attendance – including a growing number from out of province – took advantage of the opportunity to preview new products and take advantage of special pricing on selected SKUs, supported by attractive spring booking programs. Further, attending dealers enjoyed the opportunity to network and share information with other marine professionals from across Canada, says Rekord President, Steven Barthel. “There is huge value in that alone,” says Barthel. “Beyond that, there are many new items and exclusive lines to see.”
One example was a range of new battery chargers displayed by French electronics manufacturer, Cristec Industries. Armelle Rolland, Cristec Sales Manager, notes that apart from aftermarket sales, the company is also an OEM supplier to Beneteau, Jeanneau and Dufour luxury yachts. “The show represents an excellent opportunity to introduce our product line to Canadian dealers,” says Rolland. “Of course being able to meet the dealers face-to-face, and hear their feedback, is tremendously valuable as well.”