Strong Sales Reported at C.C. Marine Trade Show


Initial reports from the recently concluded C.C. Marine Distributors Trade Show are that sales were strong. The Newmarket, Ontario-based distributor held its annual event at the Scotiabank Convention Centre in Niagara Falls, Ontario in late October.

Organizers say dealers and marina operators from Vancouver, BC to St. John's, Newfoundland made the effort to attend this year. "That's nice for a small company like us,' says C.C. Marine's Show Manager, Bruce Hamer.

According to Hamer, last year's event was the best the distributor has ever had from a sales standpoint. Nonetheless, he says the company is very pleased with the results of this year's show. "Attendance was flat, business was excellent,' says Hamer. "The dealers that came wrote business. Our ‘Charlie's gone wild' specials (named after company Owner, Charlie Bulmer) were a huge success. These are the really good show-only deals from the manufacturers that dealers in attendance benefit from. Overall, dealers see value in this show from a price and educational perspective. How can you look after your customers if you don't know what's new in the market?'

Hamer says aftermarket parts did particularly well this year. "It seems to be a bit of a cross-section,' he explains. "Barbecues are way up. It changes year-to-year.'

"The show started off slow but it ended strong,' describes Dave Burgess, an independent sales rep for Canadian Rep Services, who exhibited several marine product lines at the event. "Bose audio did really well, FLITZ (a polishing product) was unbelievable and GLM (an aftermarket engine parts brand) was steady. For a couple of our lines it was a record year for sales. In fact, we did almost a whole year's sales in two days for one brand. I also did a few seminars with dealers explaining solar panels and people were standing there watching – it was wild.'

Hamer says he believes C.C. Marine has established a good model for operating its show. "I love putting this show together each year,' he says. "I draw a real satisfaction from seeing it all come together. It's huge high and then afterwards we're all exhausted because of all the hard work we put into it.'

Next year, C.C. Marine plans to hold its show from October 26 to 27.