Digital Era Media Inc. has announced that it has launched the fifth generation of boatdealers.ca.
"Since 2001 we have focused on making BoatDealers.ca a simple and elegant way for consumers to shop for their next new or used boat,' said Chris Perera, Digital Era Media's President and CEO. "Our fifth generation [website] adds additional search and browse options with an enhanced fresh layout. This version was developed from a clean slate from the ground up utilizing the latest web technologies. We have further optimized SEO for continued and increased rankings in Google for the top Boat Buying terms. For example, we simplified the URL address for all pages. This makes it easier for both humans and search engines to reference our content. We have added the detection of the visitors' location and display the distance to each boat listing, by default we show the closest boats first. This is particularly important to respect dealer territory for new boat sales. Other refinements include advanced image gallery, tabbed sections to view detailed boat information, and drop menu navigation bar. To support the increasing demand we also upgraded our server infrastructure to provide a faster user experience.'
ThinkDEM plans to have continuous releases of BoatDealers.ca that includes email alerts of New Boat Listings, Boat Engines and Trailers and an Innovative Call Tracking System. The fifth generation of BoatDealers.ca runs on the unified mydealers.ca platform that also powers motorcycledealers.ca, quaddealers.ca, and sleddealers.ca.
Boatdealers.ca is said to attract 1.17 million unique total visitors annually.