Toronto Company Providing New Dealer Management Software for Brunswick


A Toronto-based software company is now providing state-of-the-art dealer management software support for Brunswick Corporation’s entire marine dealer network.

Brunswick’s dealer services team, through Brunswick Dealer Advantage, now offers Constellation Dealership Software support for its entire marine dealer network – both those selling Brunswick brand boats and Mercury marine engines – with exclusive preferred pricing on leading IDEAL and IDS products and services.

Headquartered in Toronto, Constellation Software Inc. is an international provider of vertical market software, with offices and customers in over 30 countries, generating consolidated annual revenues in excess of US $600 million. Publicly traded and comprised of over 14,000 customers, Constellation Software Inc. is a wholly-owned subsidiary of Constellation Services Inc. and provides a suite of market-leading dealer management software products designed specifically for the Marine, Automotive, Powersports and RV industries. Over 1,500 dealerships across North America rely on the division’s dealer management software products to make their business more successful.

Brunswick Dealer Advantage now offers a broad menu of 28 leading business services to its marine dealership community, all designed to help dealers attract more customers, retain employees, improve operations and lower costs. Constellation Dealership Software’s fully integrated dealer management software lets dealerships gain greater control of their business by leveraging access to real-time transaction data throughout the business. With better information, dealers can manage their business for maximum performance.

“The mission of Brunswick Dealer Advantage is to provide services and benefits that help our dealers grow.” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “We are pleased to be able to offer preferred pricing on leading management software products and services that can help all our dealers run a tighter ship. Information is power and advanced dealer management software offers our dealers an important competitive edge.”

“We are honored to provide our services as participants in Brunswick’s exclusive Dealer Advantage program, said Constellation General Manager, Daniel Zinman. “We believe our consistent track record of innovation, growth and unique ability to serve the needs of all marine dealers, regardless of size and budget, offers strong support for Brunswick’s broad and varied dealer body. We see this as the beginning of a long and productive relationship.”