Leading up to its September dealer meeting, Rec Boat Holdings (RBH), based in Cadillac, Michigan, has signed several new retailers to its Wellcraft dealer network, including two based in Canada.
The company says it will be introducing aggressive programs during the summer to promote Wellcraft among dealers for the 2016 model year.
One of those new dealers includes The Boat Warehouse in Kingston, Ontario, which also offers Rec Boat Holdings' Four Winns and Glastron brands. "The line is being redesigned, so we feel there will be some new models that will fit our needs,' says Dave Mayhew, President of The Boat Warehouse. "Because we're in the recreational fishing boat market, we're interested in some of the boats that will be introduced, including dual consoles that we feel will be a good mix with our other brands.'
Mayhew says his business has previously "dabbled' with the Wellcraft brand, but now he's committed to offering it at all three of his dealerships (Kingston and Coldwater as well as DT Power Sports and Marine in Uxbridge, Ontario).
"We are prepared to penetrate the fishing boat market with brand new models from Wellcraft designed to fit the needs of the family sporting enthusiast as well as the hard core fisherman,' says Roch Lambert, President at Rec Boat Holdings. "Wellcraft carries a long legacy of boating products and we will not disappoint with our new model launches over the next several months.'
Wellcraft's 2016 model year vessels are expected to feature increasingly modern family-friendly layouts while retaining practical fishing features for serious anglers. The company plans to roll out nine new models – including several new bay boats and centre consoles – in time for the 2016 boat show season with a preview planned at its model year 2016 dealer meeting in late September.
New dealers added to the network include:
• Captain's Choice Boats, Ft. Walton Beach, Florida
• Fairwinds Marina, Annapolis, Maryland
• Fraser Yacht Sales, Vancouver, British Columbia
• Hall's Sport Center, Muskegon, Michigan
• Louis Marine, Westbrook, Connecticut
• Norris Lake Boat Center, LaFollette, Tennessee
• Spicer's Boat City, Houghton Lake, Michigan
• Sport Boats Marine, Ft. Myers, Florida
• The Boat Warehouse, Kingston, Ontario