West Marine Opens Green Product Contest to Canada


Watsonville, CA-based marine retailer, West Marine, is accepting nominations for its third annual Green Product of the Year Award, including Canadian products. The winner, who is announced at the 2012 Miami International Boat Show in February, will receive an award of US $10,000.

Previously, the contest was limited to most states in the US.  Now it’s being opened to include Canada (excluding Quebec) as well as Puerto Rico and the US District of Columbia. The competition is free and open to individuals, manufacturers, distributors and/or inventors of boating products.

“West Marine strives to be a leader in sustainability,” said Geoff Eisenberg, West Marine’s CEO. “We hope to inspire the marine industry to create environmentally friendly products to preserve and protect the oceans and waterways that we all enjoy.”

The judging panel includes:
• Dr. Randy Kochevar, PhD, Stanford University’s Hopkins Marine Station
• Stan Honey, Ocean Racing Navigator, founder of Etak and SportVision
• Bill Lee, Owner, Wizard Yacht Sales
• Jim Leishman, Owner & VP of Nordhavn Yachts
• Dr. Laura Strohm, President of Strohm Sustainability Consulting
• Margaret Podlich, VP of Government Affairs, BoatUS
• Mike Sutton, VP and Director, Center for the Future of the Oceans, Monterey Bay Aquarium
• Randy Repass, Chairman and Founder, West Marine
• Chuck Hawley, VP of Product Information, West Marine
• Ron Japinga, EVP Merchandising & Logistics, West Marine

The judges will select the winner based on the following criteria:
1) Effectiveness: Is the product as effective as competitive products in the marketplace?
2) Economical: Is the product priced competitively with existing solutions or similar products in the market? This can be measured on a per-use basis or a cost-justified basis (use of the product will save $xx).
3) Environmental Impact: How does the use of this product benefit the environment? Due to the diversity of product categories, this could be expressed in reduced fuel consumption, reduction of chemicals of concern, reduced air or water pollution, healthier or more abundant fish stocks or other metric.
4) Degree of Innovation: Was the product introduced to the marketplace in 2010, 2011 or will it be introduced in 2012?  Is the product different from anything else in the marketplace?  Does the product incorporate new materials or technologies?
5) Verification of claims:  All environmental or efficacy claims must be verifiable and substantiated by an independent third party.  Entry must provide actual data, test results, laboratory analyses, etc.

Participants can enter the contest, as well as view the complete rules and entry requirements, by completing an entry form at westmarine.com/green between
August 17, 2011 and December 1, 2011.

The previous Green Product of the Year contest winner was the BlackTip Catch & Release Recompression Tool. The US $10,000 prize went to the product's inventor, retired Alaska charter fisherman, Ace Calloway.