WestWinn Dealer Meeting Focuses on Growth Strategy

At this year’s WestWinn dealer meeting, CEO Byron Bolton announced the introduction of 17 new models in the company’s line of welded aluminum boats. The meeting was earlier this month at the Ilahee Inn on Kalamalka Lake in Vernon, BC.

This year’s gathering as attended by 23 existing dealers and several new dealer prospects. Dealer’s and their staff came from Alaska, Ontario and Oregon as well as BC, Alberta, Saskatchewan and Manitoba.

Among the new boats introduced were the 2025 Freedom, which replaces the 2025 Discovery.  Also, the 1975 Whitewater has been discontinued and replaced by the 1875 Warrior Sport Jet. Meanwhile, the top of the line Kingfisher 3325 has been re-powered with its first diesel engine – the Volvo D6 – and re-branded as the Kingfisher 3350.

Recognizing the potential market in the Great Lakes Basin and prairie pothole lakes and waters, Westwinn’s designers created a new multi-species line. The company revealed two of the three models of the new multi-species line. The third boat is slated to be unveiled by the end of the year.

A more detailed report on the dealer meeting can be found in the November/December edition of Boating Business.