Building on its new www.xantrex.com website that launched last quarter, Vancouver, BC-based Xantrex has launched new social media and web-based marketing initiatives, including branded channels on YouTube and Twitter and targeted e-newsletters for each of its mobile market segments including marine, RV and commercial/industrial trucking.
“All of our Canadian dealers can take advantage of our online and social marketing tools to keep themselves informed of our new projects and initiatives along with relevant news in our core markets of Marine, RV and Commercial,” says Mitul Chandrani, Marketing Manager, Mobile for Xantrex. “We have started various web-based initiatives because we felt that it is very important to communicate clearly and quickly about the company, products, services, events and other news to all stake-holders including distributors, dealers, OEMs, installers, media and end-users.”
The Xantrex YouTube Channel will serve as the online repository for product information and training videos. The Xantrex Twitter Channel is designed expressly to inform and educate followers about the company's projects, products and special events, as well as providing breaking and relevant industry news.