Yamaha Motor Canada Names Canadian Five Star Dealers

Yamaha Motor Canada has announced its qualifying 2010 Five Star Dealers. The Yamaha Five Star Dealer Program is a progressive dealership improvement plan used to increase the professionalism of Yamaha's dealer network and heighten the value received by its customers.

For 2010, 77 Yamaha dealers have been awarded the prestigious Five Star designation.  This is up from the 61 who were awarded Five Star status in 2009.

In order to attain or retain their Five Star standing, each year a dealer must apply and successfully complete the Five Star measurement criteria as determined by Yamaha Motor Canada. Criteria is updated and adjusted accordingly to reflect market conditions. Retail sales results are not a component of the measurement process.

To qualify as a Five Star, a Yamaha dealer must undergo a detailed and rigorous testing process that sees the dealer excel above the national average in areas including customer satisfaction, brand support, customer service excellence, parts and accessories stocking and display, and technician education and ability.

2010 Yamaha Five Star Dealers:

Seitzco Motorsports, Okotoks
E&S Motorcycles, Fort Saskatchewan
Riverside Yamaha, St-Albert
Scanalta Power Sales, Hines Creek
P.G. Auto Marine Specialties Ltd., Calgary
Maximum Powersports, Peace River
Slave Lake Yamaha, Slave Lake
Mountain's Edge Cycle & Sled Ltd., Sundre

British Columbia
Port Boat House, Port Alberni
Galleon Marine, Richmond
Jones Boys Boats, Ainsworth
Parker Marine Nanaimo, Nanaimo
Peak Performance Motorsports, Cranbrook
Alpine Motorsport, Salmon Arm
Parker Marine Campbell River, Campbell River
Capstan Marine, Richmond
G.A. Checkpoint, Port Moody
Kelowna Yamaha (Downtown), Kelowna
Kelowna Yamaha (West Side), Kelowna
Vernon Motorsports, Vernon

Winnipeg Sport and Leisure, Winnipeg
Powerhouse Sports, Lac Du Bonnet

New Brunswick
Rae's Trailer and Sports Centre, Miramichi
West End Sports, Beresford

Newfoundland & Labrador
M and F Motors Limited, Stephenville
Wiseman's Sales and Service, Clarenville
Atlantic Recreation, Mount Pearl

Nova Scotia
Seamasters Services, Dartmouth

Go Power Sports, Portland
CO2 Inflatable Boats, Oakville
Desmasdons Boat Works, Pointe Au Baril
Powersport Junction, Guelph
Ottawa Yamaha, Ottawa
Hastings Marine, Hastings
The Performance Shed, Harrowsmith
Bracebridge Yamaha, Bracebridge
Monto-Reno Marina Ltd., Lefroy
Haliburton Outdoor Equipment Ltd., Haliburton
Tomkins Hardware, Emo
Brian's Service Centre, Hensall
Vincent Payne Marine, Pointe Au Baril
R.L. Equipment Sales and Services, Verner
Kelly's Cycle Centre, Hamilton
Gordon Bay Marine, Mactier
Walsten Marine, Kinmount
Arnprior Sportland and Marine, Arnprior
Irwin Supply, Cornwall

P. Labonte et Fils, Mont Joli
Eugene Fortier & Fils, Princeville
Chambord Sport Yamaha, Chambord Lac St. Jean
Desjardins Ste-Adele Marine Inc., Ste. Adele
Moto Sport Newman Inc., Pierrefonds
Gagne-Lessard Sports Inc., Coaticook
Moto JMF Inc., Thetford Mines
Motos Thibault Mauricie Inc., Trois-Rivieres
Motos Thibault, Sherbrooke
Mini Mecanique Gaspe, Gaspe
Aventures Sport Max, Pointe a la Croix
Evasion Sport D.R., Laterriere
Aqua Services Enr., Repentigny
Xtreme Miller Sport, Mont Tremblant
Harricanna Aventures Val-D'or, Val-D'or
Nadon Sport Saint-Eustache, St. Eustache
Dimension Sport, La Sarre
Centre Du Sport Alary, St-Jerome
Gerald Collin Sport, St. Lin
Gregoire Sport, St. Ambroise de Kildaire
Gregoire Sport, Notre-Dame De Lourdes
Varin Yamaha, Napierville
J. Sicard Sport, Louiseville
Le Docteur de la Moto, Ste. Perpetue
S.M. Sport, Loretteville
Saguenay Marine, Jonquière

Schrader's Holdings, Yorkton
Tru-North RV, Auto & Marine, Prince Albert
Robertson Yamaha, Swift Current

Yukon Yamaha, Whitehorse