Yamaha Motor Co., Ltd. has released its Medium-term Management Plan for the three-year period from 2013 through 2015.
According to the company, the plan is an extension of the current 2010 to 2012 medium-term management plan which targeted what it called a "V-shaped recovery and stable profitability.'
The plan is designed to aggressively expand the company's business scale and improve its profitability. To help achieve that goal, Yamaha aims to introduce 250 new models in its various product categories during the three-year period. Additionally, Yamaha will target a cost reduction of 90 billion yen (CAN $1 billion) by making reforms in all processes in the areas of development, procurement, production and logistics.
Yamaha's global marine business strategy includes a target of 300 billion yen (CAN $3.5 billion) in net sales during the three years. During that time, Yamaha also wishes to introduce its pleasure and work boats into the Chinese market.
To see the entire Medium-term Management Plan click here