Yamaha Names Jack n' Jills Motorsports #1 Waverunner Dealer


Jack n' Jills Motorsports, Midland, ON was named Yamaha Motor Canada's top Waverunner dealer for 2009 at its recent dealer meeting in September.

The full-line, five-star Yamaha dealership has consecutively been acknowledged as Yamaha's top Waverunner dealer nearly every year since first carrying Yamaha's marine products in the early 90s. According to Jean-François Rioux, Yamaha Motor Canada's marine/OPE special markets manager, Jack n' Jills' accomplishment is significant considering Yamaha has 110 Waverunner dealers across Canada.

“We all ride them and we're very passionate about being on the water,” says owner Jill Latondress. “We go to all the different shows and enjoy the units themselves. When I talk to someone about buying a unit I get excited about it because I know they're going to be happy.”

According to Latondress, one of the keys to her dealerships success has been referrals and repeat customers.

“I sold units 12 years ago at the Toronto International Boat Show to a customer from Bobcaygeon,” explains Latondress. “They bought from us and have bought from us again four times since. We also have customers who come to see us all the way from Toronto and Quebec. So I think it is the customer service after the sale.”

Rioux agrees with Latondress' assessment of what to attribute the dealership's success to.

“They're very dedicated to the product group, knowledgeable and passionate themselves,” Rioux describes Jack n' Jills' staff. “And that's where their success is coming from. We appreciate doing business with them and admire their efforts to achieve customer satisfaction.”