Yamaha Outboard Production Reaches 10 Million


Yamaha Motor Co., Ltd. is celebrating a production milestone as its 10 millionth Yamaha outboard motor came off the production line today.

The company built its first “P7” seven-hp outboard motor in July 1960. In March 1996, Yamaha's cumulative outboard production reached five million units. By October 2006, it was at eight million. In the roughly six and a half years since then, another two million outboards have been produced, bringing the cumulative total to 10 million units today.

Yamaha Motor's outboard motor lineup is comprised of four-stroke models ranging from 2 hp to 350 hp, and two-stroke models ranging from 2 hp to 250 hp. Currently, Yamaha outboard motors are supplied to customers in some 180 countries and territories worldwide, where they are supported by a service network and promoted with particular focus in areas such as the modernization of regional fishing industries and the spread of marine leisure.

Yamaha outboard motors are manufactured at four production bases: the Fukuroi South Factory (Fukuroi City, Shizuoka Prefecture) and group company Yamaha Kumamoto Products Co., Ltd. (Yatsushiro City, Kumamoto Prefecture) in Japan, MBK Industrie in France and Yamaha Motor da Amazonia Ltda. (YMDA) in Brazil. Total production from the four bases in 2012 was approximately 320,000 units.

For its outboard motor business, Yamaha says it will set about creating new marine technologies while continuing to develop and manufacture high-performance, easy-to-use outboard motors that feature  durability and greater levels of compactness and weight reduction. The company is also pursuing improved environmental friendliness and supply products tailored to the specific needs of each use environment around the world.