Yamaha To Feature Real-World Customers in 2011 Advertising

Yamaha Motor Canada has enjoyed such a strong response to its “What kind of Yamaha are you?” advertisements, featuring real customers with their favourite product, that the company will continue the program in 2011.

“We agreed it was the next logical step to our advertising strategy,” says Yamaha's National Manager, Marketing, Tim Kennedy. “In our first run of 'What kind of Yamaha are you?' we used generic images; last year we featured Yamaha celebrity figures like motocross champion Colton Facciotti and Facts of Fishing's Dave Mercer. Now we want to showcase those who have walked into a dealer and purchased a Yamaha. It's a great way to bring a 'real world' perspective to our products.”

Yamaha is currently creating advertisements for every product group (motorcycle, ATV, side by side, snowmobile, marine, and power product) and searching for just the right consumer candidates. The company is encouraging interested consumers to submit their favourite photos to the company's Facebook fan page, at facebook.com/YamahaMotorCanada.